LEGO are to start a $150 million, 15 year study, to move from their petroleum based plastic product to a sustainable alternative. For an environmentally friendly LEGO fan this news makes for good reading.

Tim Guy Brooks, LEGO senior director of environmental sustainability said ‘The ultimate prize would be not to notice one brick from another.’ LEGO wants consumers to be unable to tell the difference between bricks made with petroleum based plastic and those made with the new sustainable alternative. They feel they are in a very good position to do this research, as plastic is at the core of their business. LEGO currently uses 77,000 metric tons of petroleum to make more than 60 million blocks per year.

These aren't the only steps that LEGO has taken to reduce their carbon footprint. They are also investing in an offshore wind farm and are signing up to Forest Stewardship Council certified packaging. All of this could hugely reduce their reliance on fossil fuels.